What is digital or online advertising? Nowadays, digital advertising is a buzzword. Digital advertising traverse across channels, including display ads, video ads, email, App Store, mobile advertising, Search engine marketing, and paid social ads. Learn about the development of digital advertising and how you can reach larger audiences in real-time to achieve your goal and increase sales.
It leverages the popularity of trusted sites like Instagram, Facebook, Twitter, YouTube, Yahoo, Google Search and more. In order to deliver services to advertisers’ own customers, publishers or content owners sell their ad space on their websites.
Advertising allows you to reach the right people with the right message at the right time. You may think you are doing this already through billboards, newspapers, flyers, TV ads or radio ads. But as we explore digital campaigns together, you will see just how much digital is raising the bar in advertising.
Digital advertising isn’t just putting an ad up on Facebook, Twitter or Google. It uses Internet/online-based advertising tools to research, manage, track, analyze and improve digital advertising campaigns. When done effectively, digital marketing smoothly and continuously integrates into your target customer’s user experience on that App or website, guiding them back to your own site and business. It does so in a natural and non-intrusive way.
It can be customized to maximize relevancy to your target customer. This, in turn, maximizes conversion rates. And, because it is digital, you can track virtually every step your customer makes in relation to your ad. This allows you to achieve an ROI which is not possible through other means. And digital adverting is cheaper than all other conventional methods.
Article: What is digital or online advertising?