SpotX sponsored Lotame’s very first “Ignite APAC” 2017 Conference earlier this November in Singapore. All the senior executives from agencies, brands, and publishers from across the APAC region were there to discuss current digital ad operations situation, share their knowledge and set a goal for next few years.
The most innovative publishers (as known as the seller of digital inventories) and advertisers (as known as ad buyers) shared their findings, knowledge to the audience. They also shared their current challenges and opportunities arising around data and how some are forming consortiums to work together for mutual benefit.
It was a half-day event and Monfried, Founder & CEO of Lotame, who emphasized the importance of data in business today and how data has evolved.
SpotX sponsored Lotame’s very first “Ignite APAC”
Economically APAC (Asia-Pacific) region are now very important for business. This region is growing faster and has lot business opportunity. Considering the size and scope of the opportunity within the region, now business needs some new invention. Everybody agreed that innovation is especially necessary for APAC.
They also discussed Data, Current growth and opportunity in APAC region, Challenges and followings –
- How second-party data is becoming the norm for syndicated platforms
- The multi-faceted role of a DMP in the advertising industry
- Ad monetisation
- Shifting audiences and a need to evolve long-standing business models to promote better business success.
- The state of addressable TV in APAC
- Alternatives to walled gardens for publishers
- Data consortiums
- Creative applications of data for business
- And finally, they presented their future goal and proposed path to achieve the goal.
SpotX sponsored Lotame’s very first “Ignite APAC” 2017
LOTAME: Lotame provides DMP support to its client. Lotame Data Management Platform (DMP) is an audience targeting tool that gives publishers, agencies, networks, and advertisers an intuitive, user-friendly, audience data provider. they help to collect, organize and analyze data from any source in one place for a full 360-degree view of consumers. website: LOTAME
SPOTX: This is a leading video inventory management platform. The SpotX partnered with DMP, DSP, and other video platforms that also provides various audience analytical data that helps to both seller and buyer to observe audience and plan for their future action. they almost delivered 95% of Lotame’s creatives of clients’ advertising spend and increase publishers’ revenue and yield. website: SPOTX