Oath Offers Programmatic Virtual Reality ads to the Brand Promoters and is the first digital advertising platform who successfully introduced it in the market. This enables advertisers to seamlessly extend existing display and video assets into fully immersive and consumer-first VR environments.
About Oath: Oath founded on June 13, 2017 and is a subsidiary of Verizon Communications. So, it sounds like the Oath is a brand new company and came with new technologies but it is not 100% true. Oath is the results of merging 3 well-known advertising companies. those are Adap.TV, AOL, and Yahoo.
Adap.tv: Adap.tv founded in the 2006 and reputed online advertising platforms for Video ads and during 2012-13-14, adap.tv was in the first position as the best video advertising platform. Google, AOL, and other reputed companies were on that list. In 2013, adap.tv was acquired by AOL and it took around 2 years to merge both AOL’s and platform into a common platform and AOL renames the platform to ONE by AOL: Video. AOL paid $405 million to acquire the Adap.tv.
AOL: AOL founded in 1983 but AOL started its journey as a digital media company from 2009, three years later then Adap.tv. From 2009 to 2015, AOL offered variety of services through different platforms. Verizon bought AOL by $4.4 bn
- ONE by AOL: Ad Server
- ONE by AOL: Audience
- ONE by AOL: Creative
- ONE by AOL: Display MP
- ONE by AOL: Mobile
- ONE by AOL: Video
- ONE by AOL: Video Marketplace
- ONE by AOL: Attribution
- ONE by AOL: Display
- ONE by AOL: TV
During this time AOL also bought some other small DSPs and some renounce websites, example – Huffingpost (in 2011). AOL also designed some special services other than regular services those contributed in AOL’s growths. Example – Ad Assurance Connection creation, Ad Assurance Traffic Quality reports etc.
Yahoo: Founded in 1994 and Yahoo had variety of services, digital advertising or search marketing is one of them. Yahoo started its search marketing from 2010. and In 2017, Verizon bought Yahoo for $4.48 bn.
Oath: So, Oath is now 9 billion dollars’ company with a large pool of experienced resources and market share. VR, AR or ER is the new technologies and many companies are working on it so that they are developing new games, features. So, now advertisers also can promote their product on VR environment.
Oath Offers Programmatic Virtual Reality ads to the Brand Promoters
How VR ads will work: Emagine you are playing online games through VR device with virtual reality features. Like normal gaming websites, ads can be played before starting games or entering the new level. Additionally, we may see banner ads inside the game. It’s like you are playing Need For Speed games and seeing Coca-Cola’s banner ad on the billboard inside the games.