How GeoFence Works for targeting ads
What is GeoFance?
Brand advertising is mostly moving to online and digital advertising through online. And, Online activity is becoming a giant ad industry. To gain more success rate and deliver the ad to more specific persons various techniques are being invented. GeoFence is one of them. Advertisers’ agencies designed GeoFence targeting system to advertise efficiently and effectively without annoying viewers to bring more success rate
There are billions of ads are serving each day over online media – website, mobile app, gaming console, TV. Advertiser agencies’ are developing and applying Several technologies and policies to make the advertisers success. Viewers are also valuable to publishers, app owners as well as to the advertiser. Choosing power and controlling power on the viewer ends is also increasing. People are now more educated about advertising systems and online ads and it becomes necessary for an advertiser to place the ad more specific way and more effective without spending for more ad impressions.
GeoFence, new ad targeting system, advent to solve this problem. GeoFence works through GPS (Global Positioning System) and Radio Frequency Identifications (RFID). These two technologies are used to define the geographic boundary through google map or other mapping platforms (Different ad networks through different mapping; i.e – Simpli.fi uses google map).
A geofence can be looked upon as a virtual perimeter that you can draw around any location on a map, and then target customers that enter that location. When any users get in that “Virtual Barrier”, that was previously established. Advertisers can identify them and send “text messages” including various offers, “email alerts”, app notifications or display the different ads like – display or video ads.
When GeoFence Works best?
GeoFencing is consumer based targeting system for local location and that can help advertisers to make good sale conversion immediately.
For example, a branding store can create a map boundary or virtual barrier through GeoFencing targeting system in an area surrounding its physical location. When a consumer pass through it, auto tracking information will be passed to advertiser server ( tracking pixel usually make this happen) and relevant ads will be served to that consumer to makes them considerably more or likely to stop in and buy goods. And also remember, consumer, must keep active “mobile data on” or need to be connected to “wifi” for getting a perfect brand offer. Text Alert Massage through GeoFencing also can be delivered by using RFID. This GeoFencing also can be available for other devices (i.e. Laptop, desktop, TV) surrounding the area.
Another example, sponsors of a concert or event can use GeoFence targeting system to promote their products, goods or moto. Sponsors can target only the participants who are currently present on event area. Alternatively, they also can target the visitors who are passing by the event area. Event manager or sponsors can let them know about the event details.
From above examples, if a GeoFence offer doesn’t bring the immediate visitors or make any sales, it allows an advertiser to know what exactly location a visitor passed through, where was the visitor at that time, what might cause this and what type of communication was that. By analyzing this information, a business can plan for future.
How GeoFence Works for targeting ads
Business for Geofence Targeting:
Local Retailers, national marketers with diverse local locations. New opening business or shops who want to let consumers know about them. Niche marketers, event maker, shop owner in a market etc.