Digital advertising basics for starting own digital advertising. Nowadays, digital advertising must need to let people know about your product. People are engaging more on the internet, especially on mobile devices. They are relying more on online shopping to buy products, checking product review, compare products with other producers and lots more things. So, you have to promote your product through online media and have to create an online inventory by using available resources. Digital advertising is part of that. I will try to explain all the things gradually here. Now I would like to share about Digital advertising.

Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors. There are many new and emerging formats for digital advertising. E-mail marketing, search engine marketing, social media marketing, more general types of display advertising, and mobile advertising are the part of Digital Advertising.

Digital advertising basics for starting own digital advertising

The advantage of Online Advertising:
  • Long-term strategy.
  • Wider Coverage.
  • Targeted Audiences
  • Affordable Price
  • Easy to Track and Measure
  • Informative
  • Flexible Payment Options
  • Better ROI
  • Easy Audience Engagement
  • Better Branding
  • Real-time tracking

Digital advertising basics for starting own digital advertising

Important Terms in Online Advertising:

Advertiser: Advertiser is the one who pays the money to get his advertisements. Advertiser makes money by measuring ROI, by selling the advertised product.

Example – Local: Pran, Square, Robi,
Example – Global: L’Oréal, Kimberly-Clark, Unilever, P&G.

Publisher: A publisher is the one who gets money for showing the ads on the site. The publisher advertises the actual product or service and drives the user to the advertiser page to fill out the form or make a purchase or read more details on the product. Publishers have to have own inventory or assists. Websites, Mobile Application, Any online platforms, Digital boards, Gaming console are the types of Publishers.

Example – Local: Prothom Alo, N-Tv.
Example – Global: Bloomberg, New York Times, BBC.

Agency: An advertising agency or ad agency is a service based business dedicated to creating, planning and handling advertising for its clients. Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client.

Digital advertising basics for starting own digital advertising

Ad Network: An Ad network is an agency or platform who have both advertiser and publisher and the ad networks negotiate between ad seller and buyers to display ads. The ad network then executes the targeting, optimization and reporting on the campaign.

Ad Exchange: An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. Ad Exchange is for managing display, video and mobile ad inventory.

CTR – Click-Through Rate: Click-through Rate identifies the percentage of people who click on the link. Usually placed in an email, an ad, website page… etc. The higher the CTR percentage, the more people went through. CTR is extremely important for many parts of the Digital world. To know the Industry Standard of Click Through Rate (CTR)% visit here

CPA – Cost per Acquisition: Cost per Acquisition is a pricing model where companies are paying to advertise platforms only when leads, sales or conversions are generated. It’s been around for a while but has been generating much more traffic as a common pricing model in late 2013 and early 2013. The best part about CPA is you have to pay for the results that you want.

CPC – Cost per Click: Cost per Click is a pricing model where companies are charged by publishers for every click people make on a displayed/test ad which leads people to a company’s website (hopefully to a landing page!).

Conversion: When a visitor takes the desired action while visiting the site, it is called conversion. This can be a purchase, membership signup, download or registration for the newsletter.

Digital advertising basics for starting own digital advertising

Impressions: Impressions is the number of times a company’s ad will appear to its target audience. The impression could also be related to a website and the number of times the web page appears in total.

Example of how impressions work: 1 visitor could view 5 pages which would create 5 impressions. 2 visitors could view 5 pages which would generate 10 impressions.

Campaign: A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are the group of categories of products or services that advertisers offer.

Placement: It is a place where ads can appear. Examples include relevant websites and apps that partner with Google to show ads.

Landing Page: This is the page on a company’s website that is optimized to act as the entry page to a site. When redirected from external links, this is where the visitors will be led back.

Banner: A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. Followings are most common display ad sizes

• Small Square – 200 x 200
• Banner – 468 x 60
• Leaderboard – 728 x 90
• Medium Rectangle – 300 x 250
• Large Rectangle – 336 x 280
• Skyscraper – 120 x 600
• Wide Skyscraper – 160 x 600
• Half-Page Ad – 300 x 60
• Large Leaderboard – 970 x 90

Digital advertising basics for starting own digital advertising

Frequency Capping: It is a feature that limits the number of times ads have been appearing to the same person on the Display Network.

Targeting: Targeting is about catching the right user at the right time in the right place so that the output coming out of it should be the maximum.

Different Types of Targeting:
• Keyword targeting
• Location and language targeting
• Device targeting
• Audience targeting
• Placement targeting
• Contextual Targeting
• Time-based targeting
• Geographic Targeting
• Creative Targeting

Ad Tag: A (creative) Ad Tag is a piece of HTML or JavaScript code that is inserted into the source code of a web page via an Ad Server. Simply put, the Ad Tag is a digital placeholder within which content will ultimately display.

 

Retargeting: Retargeting is a “cookie-based” technology.  It uses simply a JavaScript code to anonymously “follow” the audience all over the web. It is also known as remarketing. Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

 

RTB: Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often working through ad exchanges or supply-side platforms.

Summary
Digital advertising basics for starting own digital advertising
Article Name
Digital advertising basics for starting own digital advertising
Description
Digital advertising basics for starting own digital advertising. Nowadays, digital advertising must need to let people know about your product. People are engaging more on the internet, especially on mobile devices. They are relying more on online shopping to buy products, checking product review, compare products with other producers and lots more things. So, you have to promote your product through online media and have to create an online inventory by using available resources. Digital advertising is part of that. I will try to explain all the things gradually here. Now I would like to share about Digital advertising.
Author
Publisher Name
Online Ad Tech

Leave a Reply

Your email address will not be published. Required fields are marked *