Certifications for Digital Ad Operations is really important for ad-traffickers. If you are a fresher and wants to get a role in digital ad operations agency as an ad trafficker, following certificates may help you to prove your knowledge. If you are working or worked in digital adops agency which is well known then you might not need those but following certificates can added value in your career, specially IAB certifications.
Certifications for Digital Ad Operations
Interactive Advertising Bureau, IAB is the only organization, who sets and monitors ad ecosystem. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. IAB’s certificates are considered most valuable in the industry. If you want to work in a giant company like – Google, AOL, Yahoo IAB’s certificates will really help you to add some value in your career.
- Marketing and Media Foundations Certification
- Media Sales Certification
- Media Buying & Planning Certification
- Ad Operations Certification
These certifications are not free. You have to pay $700 to $1000 for the registration (including course material). These certificates will be validated for 2 years only. Go the certification page, you will get details information.
World’s most of the giant publishers use DFP’s service. It’s Google’s or Alphabet’s product. Google has introduced “publishers university” to help the publishers to set up their inventories and to make capable of getting full advantage of DFP systems. Though DFP’s certificates are not the worthy like IAB’s certificates, but it is a proof that you have the knowledge on that and can work on DFP easily. DFP’s certificate is free but you have to have a DFP account. To create a DFP account you need to have an Adsense account.
- DoubleClick for Publishers Level 1
- Google Publisher Tag
- DFP Video
- DoubleClick For Publisher Mobile
- DFP Audience Fundamentals
If you have a DFP account, then you will be able to get following certificates. These are completely free and you can hold it for 1 year only.
Adwords is Google’s advertising platform and they have similar intention like DFP. They want to train its users as they can manage AdWords platform by their own. Adwords are offering free certifications that will fully train a new user to learn basic about Adwords. These certificates also will help you show your knowledge that you are familiar with the Adwords term and can manage the AdWords campaign smoothly.
Another giant, leading ad operation brand is Facebook. They also have learing facilities and trying to make easier for its user. Facebook Blueprint has many certifications on their page. Ffro the buliding standard business page to promote a website, you can learn every little detail from there. Besides learning from the blueprint, you also can get certificates on that. these are the proof that you learn and know how to advertising through Facebook.
Certifications for Digital Ad Operations: So, if you want to add some value to your career plan, you can at least get the certifications from Blueprint as almost every one have Facebook account and Facebook has become now a large traffic supplier for businesses. Beside, Blueprint, you also can try for AdWord, SoloLearn and DFP certificates you those are free.