Advantage of Online Advertising or Internet Advertising can be countless. If an Advertisement is considered as a letter then the “Medium of Communication” would be the Postman here and it’s pretty obvious that the letter will not serve any purpose until it’s delivered. When it’s about delivery, anyone would prefer the fastest/well-known Postman and nowadays we can’t imagine any better medium of communication rather than the Internet/Online Medium.
What is Online Advertising or Internet Advertising?
Online Advertising / Internet Advertising / Web Advertising is a form of advertising/marketing which uses the Internet or Online Medium to reach the audiences/consumers due to publicity purpose.
Advantage of Online Advertising or Internet Advertising
There must be a thought coming once to everyone’s mind that why Online Advertising and why not still Offline or Traditional Advertising? Here are the reasons and benefits:
Fast Growing: It is the fastest growing medium than other media like traditional banner advertising, paper advertising or television advertising.
Availability & Acceptance: It is the fastest growing medium of all which reaches the consumers in no time even in their bedrooms! And the most preferred as well.
Cost Efficiency: Advertising on the Internet is much more cost-efficient than using traditional mass market and niche media. Internet ads can be viewed by millions of people while being displayed all day and night.
Great level of Clearance: High penetration on all targets, especially in the youth segment and can reach virtually anywhere. Through online advertisement, advertisers can get all the report about the viewers; their location, time, age and other relevant information.
Wide range of coverage: It covers the distances and effectively available 24/7 which is next to impossible for other mediums.
Reasons for Online Advertising or Internet Advertising
High Adherence: Internet is the most effective with young medium. Therefore, it is an excellent means of improving business and publicity. It is a very profitable way of marketing variables.
Target Marketing: Market segmentation and target marketing are more effective on the Internet than any other advertising medium. Strategically placed Web advertisements can achieve 100% relevant views and has the ability to track their interest.
Interactivity and Feedback: The Internet facilitates true two-way communication in advertising messages. By placing interactive ads on the Internet, marketers can use surveys, comments and usage statistics to fine-tune their campaigns midstream and maximize their effectiveness.
Captive Audience: Advertisements placed before streaming Web videos cannot be skipped like television ads can, allowing marketers to take advantage of a captive audience.
Live monitoring: The advertisers can monitor their advertiser campaign live and can monitor adverting performance in real time. They also have the ability to obtain short-term result, ability to know currently how many visitors are looking their products. it is easy to take decisions according to campaign performance.
Editable: Advertisers can edit any running campaign if it seems the campaign is not running well. So, you can change and update your decision.
Why Online Advertising or Internet Advertising?
Bidding System: Online advertising facilitates real-time bidding that also helps to reduce advertising cost. Online advertising platforms developed some advanced technologies. RTB or Real Time Bidding is one of them. By which advertiser can avail best available inventory at less cost.
Feed, sale, and distribution: Internet is a great medium for conducting active business and maintain all the requirements with unique stress-free ways. Through online advertisement, one can enhance Sales and make sure proper distribution. From Online advertising platform, advertisers will be able to monitor; from where are peoples are coming, what are their interest, where they move from there and what they bought etc.
Limitless possibilities: The development of new attractive formats for the user as well as video technology enable campaigns to be very effective in its objectives. The limitless creative possibilities of the medium are excellent to build an experience with the target audience and able to uncover more unexplored ideas.
Cost effective: Online advertising is more cost effective than traditional advertising. As advertisers can target potential buyers through advanced targeting system and can avoid unusual viewer and have to pay for per views or clicks, advertisers can reduce advertisement cost.
More User-Friendly: An advertisers can set his/her campaign by his/her own. It is easy to understand how to set up campaign and user interface is so simple. Advertisers do not need to hire any person for that as they can monitor their campaign live. They can easily get all relevant resources online; Platforms’ help center. Example: Google DFP, Facebook BluePrint etc.
Available information: Advertisers can get all necessary document, instruction, rules, regulation and all other relevant information online within a short-time.
Online Advertising or Internet Advertising
So, there are many reasons behind to describe why you chose online advertising for your product. Though online advertising or internet or web advertising has some disadvantage too but in globalization, you have to cope up with it. World is changing, technologies are upgrading. Internet usages are increasing dramatically, people are diverting on online properties. So, ONLINE ADVERTISING OR INTERNET ADVERTISING will bring huge benefits in future.